Contributors
ANIMATION
MASHA M.
TEXTURE/LIGHTING
GRAPHIX G
Art derector
MARCUS V.
Contributors
THE ENERGY DRINK CATEGORY IS BUILT ON SPEED, INTENSITY, AND BIG PERFORMANCE CLAIMS. LOUD COLOURS. FAST CUTS. HIGH IMPACT. BUT FOR POWER PLAY, THE OPPORTUNITY WAS TO CREATE SOMETHING WITH MORE WEIGHT: A CAMPAIGN THAT FELT PHYSICAL, CULTURAL, AND BUILT AROUND TRANSFORMATION.
EVERY FRAME WAS DESIGNED TO SUPPORT THE FEELING OF BECOMING. MOVEMENT, TEXTURE, CONTRAST, AND RHYTHM WORK TOGETHER TO TURN THE BRAND MESSAGE INTO A PHYSICAL EXPERIENCE.
THE RESULT IS A CAMPAIGN THAT MOVES BEYOND PRODUCT HYPE. IT BUILDS A WORLD AROUND STRENGTH, PRESSURE, AND PRESENCE.
[Other works
S.2]
