Contributors
Creative Direction
Wellington N.
Art Direction
Washington N.
Research & Design
Masha M.
Motion Design
Luthando Z.
Contributors
THE LUXURY WATCH SPACE IS BUILT ON PRECISION. ENGINEERING. HERITAGE. DETAIL. BUT FOR HUBLOT BIG BANG TOURBILLON, THE OPPORTUNITY WAS NOT ONLY TO SHOW A WATCH. IT WAS TO BUILD A VISUAL WORLD THAT COULD EXPRESS THE MECHANICS, CRAFT, AND PRESENCE BEHIND IT.
HUBLOT NEEDED A DIRECTION THAT FELT PREMIUM WITHOUT BECOMING STATIC. THE WORK HAD TO HONOUR THE WATCHMAKING SAVOIR-FAIRE BEHIND THE BIG BANG TOURBILLON, WHILE CREATING A DIGITAL EXPERIENCE THAT FELT MODERN, CINEMATIC, AND ALIVE.
WE DEVELOPED THE WORK THROUGH RESEARCH, ART DIRECTION, AND MOTION DESIGN. EVERY DETAIL WAS BUILT AROUND THE RELATIONSHIP BETWEEN MATERIAL, MOVEMENT, LIGHT, AND TIME. THE OBJECT NEEDED TO FEEL TECHNICAL, BUT STILL EMOTIONAL. LUXURIOUS, BUT NOT DISTANT.
THE VISUAL LANGUAGE BALANCES ENGINEERING WITH ATMOSPHERE. SHARP PRODUCT DETAIL MEETS CONTROLLED MOTION. POLISHED SURFACES MEET DEPTH, SHADOW, AND PRECISION. THE RESULT IS A PREMIUM BRAND WORLD THAT MAKES THE WATCH FEEL BOTH POWERFUL AND CONSIDERED.
THIS WAS NOT ABOUT DECORATING A LUXURY OBJECT. IT WAS ABOUT TRANSLATING WATCHMAKING CRAFT INTO A VISUAL EXPERIENCE.
PRECISION IN MOTION.
CRAFT BUILT THROUGH TIME.
[Other works
S.2]
