Xiaomi

Xiaomi

From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.

From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.

client:

client:

Xiaomi

Xiaomi

Service:

Service:

Art direction

Art direction

Research & Design

Research & Design

Mixed Media

Mixed Media

Campaign

Campaign

Live Action

Live Action

Motion Design

Motion Design

Consulting & Direction

Consulting & Direction

Year:

Year:

2025

2025

Contributors

Designer

Cristin Alen

Developer

Cristin Polen

Art derector

Cristin Polen

Position member 3

Position member 3

Contributors

We crafted a brand identity that captures the essence of modernity and clarity. The process began with defining the visual foundation: a clean, versatile logo paired with a dynamic color palette to evoke connection and trust. Typography choices enhanced the message with a mix of elegance and accessibility. Through iterative feedback, we refined every detail, creating a unified style guide. The outcome is a polished, memorable identity that ensures consistency and resonates across all platforms.