Contributors
CREATIVE DIRECTOR
WELLINGTON N.
ANIMATOR
LUTHANDO N.
3D ARTISTS
MASHA M.
3D Rendering
LUTHANDO
Motion Design
WASHINGTON N.
Contributors
THE BEAUTY SPACE OFTEN RELIES ON POLISH, PERFECTION, AND PROMISES. FOR PROYA FACE OIL, WE WANTED TO BUILD SOMETHING WITH MORE TENSION: A VISUAL WORLD ROOTED IN TRANSFORMATION.
THE CAMPAIGN IDEA, FROM STONE TO DIAMOND, BECAME THE FOUNDATION FOR THE WORK. THROUGH RESEARCH, ART DIRECTION, CGI, AND MOTION DESIGN, WE DEVELOPED A PREMIUM SYSTEM OF IMAGES THAT CONNECTS RAW MATERIAL, PRESSURE, LIGHT, AND SHINE.
THE RESULT IS A BRAND EXPERIENCE THAT FEELS REFINED BUT NOT EMPTY. CINEMATIC BUT STILL PRODUCT-LED. EXPERIMENTAL BUT CLEAR IN ITS MESSAGE.
A FACE OIL VISUALISED THROUGH STRENGTH, CRAFT, AND BECOMING.
FROM STONE TO DIAMOND.
[Other works
S.2]
